Back to StartupsSeedling·March 15, 2026·1 min readZero to One: Lessons from the TrenchesHard-won lessons from building products from scratch — what worked, what didn't, and what I'd do differently.startupsproductlessonsShareWork in progress — This post is still being written and may change significantly.Introduction Coming soon.NewerHow Startups Get Their First 100 CustomersYou might also likeStartupsHow Startups Get Their First 100 CustomersA detailed, actionable guide to startup customer acquisition — from identifying your ideal customer to building a repeatable pipeline, with specific tools and tactics for prospecting and closing deals.